Analisando a percepção dos usuários sobre gamificação em redes sociais móveis

According to CGI.br, the access to social networks is one of the main activities over the internet. With the popularity of mobile devices, the access to these platforms anywhere as well as the development of specific social networks for those devices become more and more common. To improve the engagement between the users and the so-called mobile social networks (RSM in Portuguese), gamification has played an important role. This paper presents the analysis for a set of data from a pilot experiment about the users’ perception on game elements in the Foursquare platform for mobile social networking, aiming to understand which elements are relevant for studies over gamification in RSM, once this area is an important research focus in the users experience studies.